Gentle Frog’s Bookkeeping Lily Pad
Welcome to Gentle Frog’s Bookkeeping Lily Pad, your cozy corner of the podcasting world where numbers tell a story and bookkeeping blossoms into an adventure! Dive in with Rachel Barnett, seasoned bookkeeper, and successful entrepreneur, as she leaps from one topic to another, guiding you through the riveting ecosystem of bookkeeping businesses. Having journeyed through the challenges of building, growing, and eventually selling her own bookkeeping firm, Rachel brings a wealth of experience and heartfelt advice to aspiring and established bookkeeping professionals. With a passion that extends beyond ledgers and spreadsheets, she’s here to offer a supportive platform for industry insights, practical strategies, and the shared experiences that breathe life into the bookkeeping community. Each episode, roughly 20 minutes, is a concise, content-rich package designed to fit into your busy schedule. Rachel welcomes a variety of guest speakers, from thriving bookkeeping business owners to other industry experts, ensuring a well-rounded perspective on all aspects of the profession. They’re not just talking debits and credits; they’re celebrating the entrepreneurial spirit, discussing client relations, marketing strategies, balancing work-life dynamics, embracing technology, and so much more. But it’s not all serious business; amidst the valuable insights are sprinkles of light-hearted moments, personal anecdotes, and the camaraderie that makes the bookkeeping community genuinely unique. It’s a balance sheet for the soul that underscores the human side of numbers. So, are you ready to hop onto a lily pad of learning and laughter? Subscribe to Gentle Frog’s Bookkeeping Lily Pad, and join Rachel Barnett on a transformative journey across the tranquil waters of bookkeeping business mastery. It’s time to make some un’frog’ettable memories in the world of finance!
Listen on:
Episodes
Thursday Nov 30, 2023
Thursday Nov 30, 2023
In this episode of "Gentle Frogs Bookkeeping Lily Pad," host Rachel Barnett shares her journey as a small bookkeeping business owner. Rachel discusses various marketing strategies she experimented with, including sending postcards, generating curated lists, and participating in community events. She reflects on the lessons learned from these experiences, emphasizing the importance of authenticity and personal connection in marketing efforts.
Additionally, Rachel talks about her approach to content creation, like her "How do I" blogs and YouTube videos, and the significance of being a QuickBooks Online pro advisor. She shares insights on networking, both within the bookkeeping community and with software vendors, highlighting the value of building relationships for referrals. Throughout the podcast, Rachel's narrative is filled with themes of appreciation, gratitude, and the continuous learning that comes with running a small business. Her story is a blend of practical advice, personal anecdotes, and encouragement for fellow bookkeepers navigating similar paths.
Links:
https://yoursalesmaven.com/wp-content/uploads/2021/06/17-Buying-Signals-from-Sales-Maven-Nikki-Rausch.pdf
https://kcls.org/resources-types/databases/
https://www.gentlefrog.com/qbo-courses/
https://www.youtube.com/c/gentlefrog
https://www.nerdenterprises.com/advanced-video-editing-with-camtasia
https://www.linkedin.com/in/snezana-markoc-908124170/
Tuesday Nov 28, 2023
Tuesday Nov 28, 2023
In this episode, Rachel shares insights on self-marketing for bookkeepers, drawing from her journey since 2012. She discusses her initial marketing strategies, including Craigslist ads and leveraging client referrals. Rachel reflects on her experiences with networking, emphasizing the value of small, supportive groups and the impact of joining a Seattle-based bookkeepers meetup.
She provides tips for introverted professionals, such as using branded clothing at events. The episode concludes with Rachel encouraging feedback and suggesting future topics, setting the stage for the next episode focusing on practical marketing tips and her personal journey.
Links:
https://www.imprintequity.com/aboutquicksource/
https://thegsba.org/
Thursday Nov 23, 2023
Thursday Nov 23, 2023
In this episode, Rachel shares her unique insight in the bookkeeping world and the driving force behind starting this podcast. Rachel also shares a behind the scenes look into what her process is like when pre-screening a potential hiring candidate and how giving meaningful contributions to your network is essential in building a supportive community.
Monday Nov 13, 2023
Monday Nov 13, 2023
Welcome to Gentle Frog’s Bookkeeping Lily Pad. We’ll dive into what it is like to run a bookkeeping business with realistic expectations and genuine encouragement with the host Rachel Barnett of Gentle Frog. You’ll find an open, welcoming community in this cozy little corner of the internet.
To learn more about Rachel and Gentle Frog, check out: gentlefrog.com